MINI UKs embarked their drivers on a journey like no other – by taking their cars on a trip to the moon!

Mini Lunatics is the creative brainchild of LIDA London that sports a futuristic and fun twist which adds on to the overall one-of-a-kind MINI experience.

By registering and entering your MINI’s mileage, users are then prompted to ‘launch’ their cars to the moon after which they’d be ‘fired into space’ and finally landing at the ‘space dock’ on the site’s landing page. The more miles it clocks, the further into ‘space’ it’ll travel into.

The campaign was further marketed on social media platforms such as Facebook and Twitter as well as MINI Forum posts and social media updates to help drive traffic.

MINI also offered up to 15 prizes that included a family vacation to Cape Canaveral in Florida, should they manage to find the hidden clues scattered within the ‘space dock’.

MINI space cadets will have a blast with this one!

-The MiniMob Team

Image courtesy of The FWA